Do you want to sharpen existing fundraising and proposal writing skills?
Or do you want to enter this highly demanded sector?
Participants will leave the intensive course with a better understanding of fundraising principals, practical skills in proposal writing, and ability to formulate and implement fundraising plans.
This course is designed for professionals (in academia, non-governmental, govern-mental, and private sector organizations) seeking to strengthen their fundraising capacity, and for beginners interested in entering the fundraising profession.
Introduction to Fundraising
History of Fundraising
Social Influences of Giving
Solicited vs. Non-solicited Fundraising
Fundraising Methods (direct response, online fundraising, donor, corporate giving, grant fundraising)
Roles of Board- Staff-Volunteers
Developing a Fundraising Plan
Setting Fundraising Goal
Analyzing Donor Base
Evaluating Fundraising Assets
Developing a Fundraising Strategy
Polishing the Final Plan
Evaluation of the Plan
Writing a letter of inquiry
The proposal narrative
Formulating a Needs Analysis
Developing Goals- objectives- methods,
Monitoring and Evaluation
Budgets and Packaging, etc.
Attracting and Keeping Supporters
Branding (selling your image)
Developing Communications Materials
Donor-friendly Websites and Social Media
Basics of Donor Relations
Fundraising as a Career
Challenges and opportunities
Trainer: Mai Farsakh; professional fundraiser with 10+ years of cross-sectoral experience.
Mai is a seasoned fundraiser, with 10+ years of experience in the field. She has held fundraising posts from across a spectrum of institutions (from donor organizations to academia, private sector, and non-governmental organizations) helping them to secure and manage millions of dollars. Mai has likewise lent her support, on a consultative basis, to tens of organizations throughout the years. As both a Palestinian and a native English speaker (holding a BA and Masters from the US), Mai has keen insight into needs on the ground and the best ways in appealing to donors’ mentalities in their regard. Her eloquence, experience, and pragmatisms will help to guide trainees towards a stronger foothold in the professional fundraising arena.